Social Media Marketing

In today's digital world, social media has become an indispensable tool for businesses of all sizes to connect with their target audience, build brand awareness, and drive sales. However, with the ever-evolving landscape of social media platforms and trends, it can be challenging for businesses to keep up and effectively leverage these platforms to achieve their marketing goals. Our comprehensive social media marketing certificate program provides you with the skills and knowledge you need to create and execute effective social media strategies that align with your business objectives. Through a combination of theoretical and practical learning, you will gain hands-on experience in using various social media platforms, including Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter.
  • Social media marketing fundamentals: Develop a solid understanding of social media marketing principles, including audience targeting, content creation, social media analytics, and campaign measurement.
  • Platform-specific strategies: Learn how to tailor your social media strategies to each platform, considering platform-specific algorithms, content formats, and audience demographics.
  • Content creation and curation: Master the art of creating engaging and shareable content that resonates with your target audience and drives results.
  • Social media advertising: Understand the principles and techniques of social media advertising to amplify your reach and achieve your desired marketing outcomes.
  • Social media analytics and reporting: Effectively track and measure the performance of your social media campaigns to make data-driven decisions and optimize your strategies.
  • Gain industry-recognized credentials: Earn a valuable certificate that demonstrates your expertise in social media marketing and enhances your employability.
  • Stay ahead of the curve: Stay up-to-date with the latest social media trends and best practices to ensure your campaigns are always effective.
  • Grow your online following: Learn how to create engaging content and strategies that attract and retain a loyal following on various social media platforms.
  • Boost brand awareness and reputation: Leverage social media to build a strong brand presence, enhance brand reputation, and establish your business as a thought leader in your industry.
  • Drive sales and conversions: Utilize social media to drive website traffic, generate leads, and nurture customer relationships, ultimately leading to increased sales and conversions.

1. LinkedIn Marketing

Learning Objective:To master LinkedIn marketing techniques and effectively leverage the platform to reach your target audience, generate leads, nurture relationships, and drive business growth..

  • Understand Your LinkedIn Audience
  • Build a Strong LinkedIn Profile
  • Create Engaging LinkedIn Content
  • Utilize LinkedIn Groups and Communities
  • Leverage LinkedIn Advertising
  • LinkedIn Sales Navigator
  • LinkedIn Analytics
  • Stay Up-to-Date with LinkedIn Trends

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2. YouTube Marketing

Learning Objective:To effectively utilize YouTube's video-centric platform to create engaging content, expand brand awareness, drive traffic, generate leads, and boost sales..

  • Understanding Your YouTube Audience
  • Developing a YouTube Marketing Strategy
  • Creating Engaging YouTube Content
  • Optimizing YouTube Videos for Search
  • Utilizing YouTube Analytics
  • Leveraging YouTube Advertising
  • Building a YouTube Community
  • Staying Up-to-Date with YouTube Trends

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3. Instagram Marketing

Learning Objective:To effectively leverage Instagram's visual and interactive platform to create engaging content, build relationships with your audience, and drive brand awareness, traffic, and sales.

  • Apache Zeppelin
  • matplotlib
  • ggplot2
  • Data Granularity

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4. Facebook Marketing

Learning Objective:To effectively utilize Facebook's diverse features and targeted reach to create engaging content, build a strong community, drive brand awareness, and generate leads..

  • Types of Calculations
  • Built-in Functions (Number, String, Date, Logical and Aggregate)
  • Operators and Syntax Conventions
  • Table Calculations
  • Level Of Detail (LOD) Calculations
  • Using R within Tableau for Calculations

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5. Social Media Advertising

Learning Objective: o effectively utilize social media advertising platforms to create targeted campaigns, reach a wider audience, generate leads, and drive conversions while maximizing ROI.

  • * Understand the principles of social media advertising.
  • * Create social media ads that reach your target audience.
  • * Set a budget for your social media advertising campaigns.
  • * Track and measure the results of your social media advertising campaigns.

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6. Social Media Analytics

Learning Objective:To effectively track, analyze, and interpret social media data to gain insights into audience behavior, campaign performance, and overall marketing effectiveness..

  • * Track key social media metrics, such as engagement, reach, and conversions.
  • * Use social media analytics tools to measure the performance of your campaigns.
  • * Make data-driven decisions to improve your social media marketing results.

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7. Social Media Content Marketing: Blogs & Twitter

Learning Objective: To develop and execute a strategic social media content marketing plan that creates engaging and shareable content, attracts a targeted audience, and drives business goals.

  • Introduction to Geographic Visualizations
  • Manually assigning Geographical Locations
  • Types of Maps
  • Spatial Files
  • Custom Geocoding
  • Polygon Maps
  • Web Map Services
  • Background Images

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8. Developing a Social Media Marketing Plan

Learning Objective: To effectively establish a comprehensive social media marketing strategy that aligns with business objectives, defines target audiences, outlines content strategies, and sets measurable goals.

  • * Set SMART social media marketing goals. * Identify your target audience and create buyer personas.
  • * Conduct a social media audit to assess your current presence.
  • * Develop a social media content calendar.

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9. Introduction to Social Media Marketing

Learning Objective: To grasp the fundamental concepts of social media marketing, including its significance for businesses, various platforms, benefits, and challenges.

  • * Define social media marketing and explain its importance for businesses.
  • * Identify the different types of social media platforms and their target audiences.
  • * Discuss the benefits and challenges of using social media for marketing.

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